eMULSION SKINCARE

 
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EMULSION SKINCARE

I was brought on board to help shape the tone and content of every product in the Emulsion range. From each word on the packaging, to the creative descriptions online, I’ve had a hand in helping to shape the brand.


This role expanded into consulting on the creative direction of the branding and comms, advising on ‘how to’ videos and developing a social media strategy and tone of voice guidelines. This has resulted in a successful launch of a new breed of skincare, stocked in Boots and now a Global Beauty Awards Finalist in 2019, and I continue in an advisory capacity in their communications and marketing.

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