GOOD EARTH TEAS

GOOD EARTH TEA

We had been working with Good Earth to launch their new brand just as the Covid-19 epidemic struck the world, and we had to act fast and completely pivot the strategy and creative to fit with this new world - people will have been social distancing in their houses for 2 months, they are more focused on naturalness, wellness and coming together.

So I developed a brand new headline and in-store comms platform to communicate in new ways a lifestyle and a product message that’s relevant to now. This had to show that their innovative bold flavours deliver on taste and wellbeing, bringing  the feel-good factor as it is free, youthful, dynamic and responsible.

That new headline was “Brewed to be Bold”, and was rolled out across digital, social, in-store and OOH touchpoints for a hugely successful brand launch, especially considering the climate in which it was activated.