Miracle Gro
Small & Simple

MIRACLE GRO SMALL & SIMPLE

New spaces mean new ways of gardening, and Miracle Gro identified that there’s a chance to cater to this new breed of gardener. A smaller, simpler way. With handier sizes, relevant placement, more straightforward messaging and easy to use products. So, the Small & Simple range was created.

Gardens are no longer confined to outdoor areas – more and more people are using their balconies, patios, and indoor areas to build beautiful, plant-filled spaces. They want to create a green oasis no matter the size. We were brought on board to communicate to everyone that there’s a new way to care for your green spaces, no matter the size, in language and visuals that cater to the non-traditional gardener and prove that anyone can grow with our new range of Small & Simple products.

Not only headlines and visuals, we’ve created activations and engagement that is small enough to pop up anywhere you have plants - merchandising them inside plant displays, on clip strip units to ensure eye-level visibility, giving genuine reasons to grab them. Inspiring and reassuring everyone that they too can enjoy a green oasis no matter the space, to turn traditional ‘gardening’ on its head.

Small & simple steps to a greener life.