Miracle Gro
Performance Organics

MIRacle Gro performance organics

 Generally the offerings from the organic gardening section have been underwhelming, without the show-stopping results that more enhanced feeds and composts deliver. More and more people are turning to natural solutions in all areas of their lives, and gardening is no different. With an increase of ‘grow your own’ and people enjoying their own produce, there’s a need for products that help deliver bountiful results in a more organic way. 

We were brought on board to prove that Performance Organics delivers on the ‘grows twice as big’ Miracle-Gro promise without compromise. Proving to doubtful consumers that you really can grow things twice as big with an organic product, helping them to achieve the bigger and better results they crave in a way that aligns with their beliefs. Delivering comms that have the familiarity of Miracle Gro messaging and logos, with the new message that this is all-natural and organic.

Blooming flowers and bountiful harvests that prove that these results are what you can expect from the new Performance Organics range. Giving people a genuine alternative that aligns with their organic leanings, delivering results over and above what they’ve seen before and ensuring that just because it’s natural doesn’t mean you have to compromise.