MOO CONCEPT
MOO CONCEPT
Moo were looking to promote their ‘Let’s Get Physical’ campaign with various D2C emails, podcast adverts, outdoor comms and activation ideas, utilising their existing assets and look and feel. This was in particular to focus on their lesser-known sticker range.
I designed a range of concepts for them to leverage this promotion that was within their tone of voice - witty, upbeat and a little left of centre.
The activation idea above was thinking about how to communicate their real USP, as I know from experience that MOO business cards are a step above in quality. But you know how that old saying goes - don’t tell me you’re funny, tell me a joke. So let’s show the proof in the pudding and get your cards literally into people’s hands. We can choose publications that are distributed at our target audiences and give people a chance to try them out for themselves. What’s more? By choosing free distribution magazines you’ll get the extra bonus that they are printed on low quality paper, meaning ours will stand out. The idea is tear-out strips of our business cards surrounding a CTA. Each one has space on the back so people can write their details and try them out for themselves, see the variety of designs and finishes and enjoy a tactile, right in your hand example of our craft. Let them really get physical.
MOO podcast script 1
Take my card.
Hold it in your hand. It's real. I'm real.
My company, that's on there. My phone number. Email.
Feel that? It's the Extra-thick Mohawk Superfine luxury paper.
The gold foil has caught your eye too, right?
Those rounded corners are begging you to run your finger over them.
Everything about this card, tells you something about me.
And at moo dot com there's a card for you. Or a postcard, menu, flyer, sticker... endless print possibilities.
When everything seems online, it's more important than ever to
stand out offline. So when you make it, make it MOO.
Let's Get Physical
MOO podcast script 2
We could talk about the hundreds of designs, dozens of paper styles, finishes and gold foil..
But at moo dot com it's more about how we can make you feel. Taking your ideas and putting them right into your hands is a wonderful thing.
Feeling real pride in what you create.
In fact, just feeling it.
With moo, you can print business cards so irresistibly touchable, you may resent giving them away. (That is kinda the point though - to give them away)
So when you make it, make it MOO.
Let's Get Physical