O2 Blue Ticket

o2 blue ticket

After completing work on the higher level aspects of The O2’s positioning in music, I was briefed to create activations that aligned with this, rewarding fans and enhancing their experience at the venue.

After working on the concept, I collaborated with a designer, we created infographic style ‘walkthroughs’ to help people maximise their experience, and a ‘Blue Ticket’, where cherry-picked consumers were rewarded Wonka-style with extra special treats.

Each piece of comms was designed to reward and excite fans, using emotive language and clear design.