Mr Filbert’s

mr filbert’s

Mr Filbert’s product was good, but it needed to change its focus towards the mainstream consumer a little more. Test groups showed that terms such as ‘inventive snacks’ was a little alienating, and it was better to package them as an ‘interesting snack’. We worked hard on the copy, working closely with consumers, and have won an award in the FoodBev awards for best redesigned food product.

Below are prospective press adverts we will be presenting that showcase the down to earth and humorous quirkiness of the Mr. Filbert’s brand through alliteration and rhyme that underline their genuine quality. I have created the illustrations, copy and art direction for these adverts.