O2 Relive The Night

O2 Relive The Night

O2 realised there was an opportunity to build stronger brand association between the venue and the master brand, especially in the elusive 18-25 category.

The unique position that O2 has meant we could tap a wealth of information from its 20-strong venue roster, gaining valuable insights and data.

We created a digital solution that encouraged fans to actually live in the moment, rather than try to capture it 
on their devices, to immerse themselves in the live experience. But to do this, we needed to give them something they could treasure afterwards.

So we built Relive The Night, a digital snapshot of your gig. Each venue was kitted out with state of the art equipment that measured everything from crowd size to their cheer levels, filtering this into fun content each fan could engage with, including genuine stageside and crowd photos better than they could ever capture. The response has been amazing, with nearly all fans saying it made the experience even better.