Palmolive

PALMOLIVE

Palmolive came to us to help them create a European focused, onmi-channel solution to help change consumers minds and behaviour within the hugely over-crowded sector of health and beauty.

The brief was to re-launch and re-invigorate the 'Naturals' product range to educate and engage a more targeted audience through new communication, in physical retail, on social channels and through enlightening brand experiences. New packaging, new tone of voice, new creative templates and new ways to talk directly with the consumer were implemented within the new brand guidelines.