Sunsilk

SUNSILK

Sunsilk are one of the most popular shampoo brands in the world, and they are keen to shift their positioning from used to loved. The idea being to connect with and empower their consumers through an essential tool of confidence - their hair. If these women feel confident, they can do anything. However the task is immense, targeting women from Brazil to Bali, each with a variety of challenges they need to overcome in their own worlds.

Our activations and engagement brought the empowerment message home, connecting with them in moments they were open to the brand - when else should you make someone feel like their hair is cared for than after a salty, sandy, sun-soaked day at the beach? Each activation took the idea and brought it to life in a way that spoke to consumers, delivering on their brand promise.