Trinity Mirror Happli

Trinity Mirror Happli

Trinity Mirror wanted to break into the lucrative daily deals market and provide something that they felt most of their competitors were lacking - trust. I was the voice of the campaign, positioning Happli as a helpful, trustworthy friend letting you in on some great bargains, communicating the brand as trustworthy and happy. By focusing on little pleasures for the teaser campaign, we managed to really grasp the consumer emotionally, since these are the things that make people happy every day. Teaser and Brand Campaign featured.