WWF Wildlife Mobile

Wildlife Mobile needed a tone of voice that would differentiate it from the others in the market but had to be both informative and interesting. Since WWF doesn’t like to see animals speaking, even cartoon animals; we had to find a way to get the message across in another way. A range of characters were illustrated by one of the designers, and made into an animation that cleverly explains all the benefits of the network, explaining simply everything you need to know, from the benefits to charity and how they are donated, to how to order and use your SIM card. I carried this tone of voice and copy to the website, and developed into poster campaigns.

A series of amusing and humorous press adverts to underline the unique positioning of the brand, and their point of difference being their humanity, if you will excuse my pun.